In a highly digitized world, 87% of shoppers begin product searches and take buying decisions online. As a small business, failing to catch up with how the world is working puts you out of the competition. But it’s never too late to bounce back!
Depending on your industry, a well-rounded digital marketing strategy is key to reaching potential customers online. Gone are the days when TV commercials and billboards were an effective advertising method. Your success today depends on your online presence and customer engagement.
Here’s why digital marketing is a must-have strategy for your small business in 2020:
It gives you access to a worldwide audience
Beyond the walls of your physical store, there lies an entire world of opportunity! Digital marketing exposes your business to almost any one the Internet and for no additional cost.
You don’t even need an actual store to start being noticed. All you need is a website that represents your brand, a good SEO and social media strategy and an email list.
And this is only the beginning!
It matches you with those who care
Gaining exposure is great for your brand image. Yet, when it comes to increasing conversions, paid advertising rules the roost.
This digital marketing method allows you to hyper-target specific audience based on their age, location and interests. Your Facebook or Google ads will specifically appear to people interested in your products or services. How can that help your business?
- Those who click on your paid ads are 50% more likely to buy from you.
- It gives you faster results.
- It significantly reduces your competition.
- You can reach your target audience on different platforms.
It increases your band awareness and recognition
One of the most pivotal components of digital marketing is content marketing. Great content that is relevant, entertaining and value-driven helps establish your brand’s voice, and thus, builds customer loyalty.
Content marketing comes in various formats. A regularly-updated blog, for examples, can be a daily destination for your customers to learn about your industry. Other types of content customers appreciate are infographics, E-books and videos. Why? Because this is where they usually find answers to their problems and common questions.
And of course, we can’t forget social media! These platforms provide awesome opportunities to build a personal relationship with your customers through daily content.
To learn more about social media marketing, check: 3 Ways Social Media Marketing Impacts Your Business
In other words, content is king!
If your small business is still without a digital marketing strategy, it’s time to start now. Potential, growth and profit are on the virtual side of the world, and that’s where your customers are.
Don’t know where to start? Check our products page to see how we can help.