What is SEO and Why Does Your Business Need It?

In simple words, SEO is the digital marketing strategy that aims to make your website visible in search engines. It involves optimizing your website and content for certain keywords that are relevant to your industry. 

In its own magical way, SEO will give your website a higher ranking in search engines like Google. Thus, it will drive more organic traffic to your website resulting in higher conversions.

According to Hubspot, only 9% of businesses using inbound marketing with SEO failed to see a return on their investment. Does this make you feel excited?

Here’s why your business should join the club of SEO winners!

SEO builds awareness in your brand

By following the best SEO practices, you lay the foundation for increasing the visibility of your site in search engines. Creating unique content and optimizing it for the right keywords is necessary to build an online presence that resonates with your target audience. 

Still, consistency is everything! The more high-quality content you share the easier it will be for your website to be searched and indexed by search engines.  

SEO will help people find your website when they search the web using your keywords or similar ones. Even if they’re not looking to make a purchase, they will notice and remember your website and maybe even recommend it to others!

SEO boosts your credibility 

Search engines favor websites that are SEO-optimized. That’s why,   by optimizing your website, you’ll be sending search engines a confidence signal to improve your SEO ranking. 

How often do you make it to the second page of Google when searching for something? Only 8% of searchers do while the other 92% don’t bother. Why?

They trust Google to narrow down the search for them and eliminate spammy websites.

 The content of your website and the pages linked to it will give it a better result and increase your overall credibility with search engines. This is a great opportunity to build trust with potential customers right off the bat in the research phase!

SEO attracts high-converting traffic

62% of consumers turn to search engines first when they want to learn more about a new product or service. This is where keyword analysis comes into play! 

By understanding your targets’ “search intent”, you can find out what keywords they’re using and at what stage in their search journey. Once you have the right keywords, it will be easy to design your content around your prospect’s special needs, problems and concerns. 

Doing keyword research and creating consistent and fresh content will bring free targeted traffic to your website. Who needs to go hunting for a needle in a haystack anymore!

Is your website still not SEO-optimized in 2020?

If you’re not sure where to start, or if that sounds a little too much to handle on your own, take a look at the SEO packages we have designed for you!


Building an Inbound B2B Marketing Strategy: 4 Things to Consider

Have you just launched your B2B business website and you’re looking to skyrocket your revenue? A solid inbound marketing strategy will put you right in front of your target customers. And the best part? There’s no door-knocking required on your end!  

But first, you need to define the foundations of your inbound marketing. This will help you come up with a successful strategy that is also unique to your business. 

Here’s what a B2B inbound marketing strategy should focus on:

1. Goals and objectives

What do you want to achieve from your inbound marketing strategy? The answer to this question should be one of the first things to share with your marketing team.

If your goal is to increase sales in one of your target markets, your inbound strategy should assess your current performance and your growth potential in this particular market. Accordingly, you can analyze how your strategy is doing based on how many leads you were able to generate within the allocated time frame.

2. Competition 

It’s always helpful to gain inspiration from the inbound activities of your competitors. Keep an eye on what other businesses in your field are doing, how it is working for them and where they’re possibly falling short.

Do you think you’re late to the game? Think twice! Gaining insights from the experiences of others saves you the time and money you would otherwise spend on hit-or-miss marketing.

3. Buyer Personas

These are fictional representations of your ideal customers: those who would be most interested in and likely to buy your products or services. Being able to define your buyer personas is key to creating an effective inbound marketing strategy.  

To develop your buyer personas, you need to gather information about your leads. For example, their business size, income, hobbies, goals, pain points, etc. This is achievable through research, surveys and interviews with your customers and prospects.

It’s only when you’ve defined your buyer personas that your content will reach the right people.

4. Buyer’s Journey

Inbound marketing helps you play the “salesperson” in your customer’s buying journey. All indirectly and without interrupting their personal lives.

By understanding the three different stages of a customer’s buying journey, you can create relevant content that will smoothly move them down the sales funnel.

In the awareness stage, a B2B customer will need general information on how your products or services can help their business. This is where tip sheets, briefs, blogs and guides are most relevant.  

In the consideration stage, they’ll be looking for more in-depth details on specific products or services. Hence, eBooks, reports and white papers are ideal here.

Finally, to make the big decision, your customers need proof and added value. Give them case studies and video testimonials.

These were the basic foundations of a successful inbound marketing strategy. So the next time you jump into content creation, remember to answer the “why” and the “who” questions. And don’t forget to share those answers with your marketing team!

Need help building your B2B marketing strategy? Reach to us here.