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Gamification 101: What is it?

Gamification, in a business environment, is a strategy to get your employees more involved and more engaged in their work. It is creating a game that encourages your employees to work harder and feel more positive in their work environment.

Especially, if you’re starting a big project. Gamification gives you the opportunity to reward and encourage your employees when they need to get a lot done in a short amount of time. It is a great way to start off projects with a boom and come out of the gate running.

So what do you need to create a gamification strategy at your workplace? Well, we put together a quick list of things that you’re going to need to start a fantastic gamification!

Track It

If you are running a gamification, what you want is to tap into your employee’s competitive sides. A little competition doesn’t hurt anyone and it can make people work harder.

But, if you’re utilizing it, you need to give people a way to track what progress they and everyone else are making. It can be as simple as a google spreadsheet that everyone can access. 

As long as people can see where they are compared to everyone else, so that they are encouraged to work harder.

Prizes

There needs to be a reason that employees are competing for. However, there has to be a balance between a prize and something crazy.

If the prize is too large then people may take shortcuts and not do the work as well as they could. The trick is to push people to work hard, but still produce quality work.

A good trick is to make the prizes something to do with work. Like a shout out in the next meeting or a blog post on the website. 

The prizes need to make people excited, so if you seem excited about it, your employees will be too.

Participation

The best way to encourage your employees to take part is to reward participation. At the end of the day, it isn’t really about who wins, it’s about getting a good amount of quality work.

So put small rewards for certain checkpoints or something like that. By making your employees feel appreciated, the good work will continue. 

Everyone can benefit from this if you do it right because everyone can feel appreciated and do quality work at the same time.

In Practice

So, when can gamification really be used? Well say that your company is preparing for the holidays and has lots of orders coming in. 

You can make a google spreadsheet with all the orders that need to be taken care of and have people sign-up for items and mark when they finish them. Make it a rule where they can only sign-up for a certain amount of projects at a time (say three). 

But the important thing is that everyone can see everyone’s progress. This is the tracking portion. By seeing where they are in the standings, it encourages people to work harder.

Encourage people to participate by rewarding everyone at stages. Such as, giving them a shoutout in the company newsletter for every ten orders they finish, or give them a small snack. Something that makes people want to participate, as we said above.

When the orders are all filled, reward the person who did the most orders with a shout out in a meeting or giving them a blog post on the website. The better the prize, the more encouraged others will be to work hard the next time a gamification happens.

So that’s it! Gamification may sound strange at the beginning, but if it’s done right, it can be very encouraging and create a fun work environment. Especially during busy times like the holidays. Why not give it a try?

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Biggest Mistakes in Email Marketing

Email marketing is a tricky part of marketing because we’ve all been on the receiving end. All of us have woken up in the morning with five emails in our inbox of brands we don’t remember subscribing to.

But, email marketing is still very effective. More than half of the global population uses email, and, unlike social media, the users are not split between platforms. Meaning that, sending someone an email is the same no matter what mailing service they use. Whereas, when it comes to social media, something you post on Instagram may not reach Facebook users.

But, email marketing is still tricky to get right. So this week we are talking about the mistakes that businesses tend to make!

Too Little or Too Much?

It’s hard to know how much to email your customers. The golden range is between once a week and once a month.

Any less than once a month and your customers are likely to forget that they signed up for the list at all. Any more than once a week and they could unsubscribe because they receive so many emails in a week.

It’s a fine balance between the two, but bi-weekly seems to be the perfect amount. That way if your company has a sale or a special event, you can send more emails to let your customers know.

Signing Up

A lot of companies struggle to get customers to sign up for the email list. Email gets a bad rep and just saying “sign up for updates,” doesn’t really encourage customers.

The best way to get people to sign up is to give them some sort of incentive. A simple way to do this is giving customers a percentage off of their first order if they sign up.

An alternative is to give customers free ebooks when they sign up. Or free trials or samples of other products.

You have to give customers a reason to care about your brand and want the updates.

Balance it Out

You need to have a good mix of products and information. Customers don’t want to feel like they are just receiving a commercial every single time you email them. 

So, you have it out with different things. Consider including information about your team so that your customers can connect with you even more. 

In the end, don’t underestimate email marketing! It is really effective and as long as you avoid the common mistakes we’ve mentioned, you’ll be an expert in no time!

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Marketing 101: How much to spend and what to spend it on

All businesses need to invest in marketing. Not only does it bring in new customers, but it keeps up an impressive standard with your customers.

But it’s hard to know how much to spend on marketing and what to focus your marketing efforts on. Especially if you’re a small business that has just gotten started.

So, we have put together a marketing 101 post to help you know all the answers!

Spending Spree

So how much should you spend on marketing? Most experts agree that about 5% of your revenue should be spent on marketing.

This does increase slightly depending on how much money your business makes, but it should stay around here. This is important to know because it’s something that you should work into your business’s budget.

Marketing is something that should be invested in. It’s how the world will see your company, so you need to ensure that it’s effective.

First Things First

The first thing to focus your marketing strategy on is your company’s website. Your website sells your company 24 hours a day, 7 days a week. Even when you’re busy and aren’t speaking to customers, your website does the talking for you.

Your website is very important to your business and it’s one of the first things that you should invest in to make sure that it’s the best it can be.

Other Bits and Bobs

There are many other things you can invest in as well when it comes to your marketing.

Social media is a very common one used nowadays. While it seems like you should be able to do social media yourself, eventually hiring a team or signing with a marketing firm can help bring your social media to the next level.

E-newsletters are also something to look into. They can be sent to your customers every week and make sure that they keep your business in mind.

Traditional marketing is also something to invest in at some. The power of radio and television is sometimes forgotten, but it can be very good for your company.

Marketing is a huge part of business and investing in it is investing in your company in general. A good marketing scheme gives your business a fighting chance and it is very worth it.