Blog (1)

How to Keep People Clicking

You’ve all heard that you need to keep people on your website for as long as possible. The longer people stay on your website, the more likely they are to buy something from you and the better your website will do when it comes to SEO.

So, what are some strategies to make sure that your customers stay on your website for longer? That’s what we’re covering today!

A great strategy is to really utilize your top or navigation bar.

Most people look at this bar during their scan of the front page. By making this bar bold and easy to understand, it makes people want to click and explore other pages of your website.

Try and make the buttons self-explanatory, but also intriguing for your users. For example, instead of saying “About Us” say “Our Story.” This makes the website seem a lot more personal for the people using it.

Another good strategy is to make your pages easily scannable. 

The reason why is that people hardly ever read websites word for word. So, it’s very helpful to use subtitles and make your writings as concise as possible.

Another great strategy is to have a video on your page.

While this takes extra work, people are more likely to watch a video instead of reading through your whole website. So, making a website to explain your process to your customers can be very effective to keep people on your website.

This can also double as a social media post! If you make the video short enough it can be a post that leads customers to your website and is educational!

However, the best way to keep people on your website is to ensure that your website has low loading times. There’s nothing more frustrating than being on a website and it won’t load.

In the end, you just want to make your website as easy to use and as nice to look at as possible. Check out ours! 

Website vs App

App vs Website: What to use and when to use it

While both of these are important to your business, especially in this day and age, today we are going to go over how to use both of them and what they should include!

For starters, your website is very important because it acts as the hub for your business.

While office buildings used to be the hub of your business, nowadays people normally find your business through online means. Either they use a search engine or they see a post on social media and find your business through that.

So really, your website is your first real impression on your customers.

While customers may find you on social media first, your website is the first time they have your whole business laid out in front of them, rather than a small section in a post.

From your website your customer should be able to see everything that your business has to offer.

This means that they should find your businesses’ mission statement, the story of why you created this business, who you are, and all your products and services.

Your website needs to be the head of your operation and have a lot of information so that your customers stay on the site longer.

Your app on the other hand needs to be efficient.

Apps are meant to be used on the go because they are being used on a mobile device. People scroll to kill time, usually when they are waiting for something.

So your app cannot be full of information. Instead it needs to be efficient, flashy, and easy to use.

While your website needs to accomplish a number of tasks, your app just needs to encourage your customers to use your services more often and on the go. They’re different, but they work together to make your business more accessible.

So, both are important, they just have different uses. Luckily for you, we can help you make the best app and website for your business!