Reveal FB (1)

Why Green Marketing is so Important

So why is green marketing so important anyway? 

Well, marketing is your direct line to your customers. Oftentimes, an ad is the first impression that you make with a potential customer. So, you want to make sure that your marketing not only speaks to what is important about your company, but also appeals to the demographic that you want to impress.

Many companies are using green marketing nowadays because people are more conscious about the environment than ever. Studies have shown that 55% of consumers are willing to pay more for a product if they know that the product is environmentally conscious.

Green marketing can include many things including eco-friendly paper, using eco-friendly power sources, and using non-paper methods for marketing. One of the most important parts of green marketing is also making sure that people know that your business is taking these steps to be a sustainable business. If customers know that this is important to you, then they may be more interested in your products.

Not only does it ensure that your customers know what’s important to your business, but it helps to educate people and bring awareness to sustainable business practices. Some people may not know that businesses can take so many steps to be green. This is especially important because more and more people are starting their own businesses and may want to adopt some of these practices.

Innovation also helps with brand recall. When you create a reputation for being a green business, people are more likely to remember your brand. This means that more people will talk about your brand with others and that means more customers for you.

Not to mention, that green marketing shows other businesses that they can go green too. So, not only can you make your business greener, but you can inspire other businesses to do the same.

So what are you waiting for? Start your green marketing strategy today!

graphic_09_21 FB

Is Your Business Still Without a Website? Here’s Why You Need One!

Every day, people use the Internet to search for companies, products and services. Almost half of the planet’s population is on the web (that’s 3.77 billion people!). So here’s the thing:

As a business, not having a website might be one of your biggest hurdles to success. And chances are, everyone else in your market is already ahead of you in the competition.

Do you really want to be the only one lagging behind and losing potential customers?  

Here’s why having a website for your business should be a no-brainer!

It builds credibility with your customers

If you think a Facebook page or a Twitter account will do it for you, you are wrong!

56% of consumers don’t trust a business without a website. That’s because a consumer’s first instinct is to search for you online to find out more information about your products and services, or simply to get in touch with you. 

Not having a website calls into question your credibility as a business. If anything, this is a lot like promoting a boutique without a physical address. 

It’s available 24/7

Not only will your website make you easily accessible to your customers, it will also make you available around the clock!

Unlike a physical store, people will still check your products and even make online purchases on holidays and outside your opening hours.

It connects you with your prospects FOR FREE!

With millions of people searching the web to find products and services like yours, imagine the latent potential this has for your business!

All you need to attract your potential customers is a unique website, optimized for your relevant keywords. You can then count on the search engine algorithms to bring the right people to you without spending a single penny!

You might also want to check: How An Optimized Website Can Make or Break Your Business

It’s essential for promoting your brand

A website is a very powerful and effective marketing tool. It provides you with a platform to talk about your business, products and industry through content (blogs, infographics and videos). 

A relevant content strategy that focuses on providing value to your customers will enhance their awareness of your brand, build more trust and bring you more revenue!  

Having an effective online presence is no longer a luxury, but a necessity. And for that, you need a website. Want to start now? Check our web design packages!

graphic_09_14

What is SEO and Why Does Your Business Need It?

In simple words, SEO is the digital marketing strategy that aims to make your website visible in search engines. It involves optimizing your website and content for certain keywords that are relevant to your industry. 

In its own magical way, SEO will give your website a higher ranking in search engines like Google. Thus, it will drive more organic traffic to your website resulting in higher conversions.

According to Hubspot, only 9% of businesses using inbound marketing with SEO failed to see a return on their investment. Does this make you feel excited?

Here’s why your business should join the club of SEO winners!

SEO builds awareness in your brand

By following the best SEO practices, you lay the foundation for increasing the visibility of your site in search engines. Creating unique content and optimizing it for the right keywords is necessary to build an online presence that resonates with your target audience. 

Still, consistency is everything! The more high-quality content you share the easier it will be for your website to be searched and indexed by search engines.  

SEO will help people find your website when they search the web using your keywords or similar ones. Even if they’re not looking to make a purchase, they will notice and remember your website and maybe even recommend it to others!

SEO boosts your credibility 

Search engines favor websites that are SEO-optimized. That’s why,   by optimizing your website, you’ll be sending search engines a confidence signal to improve your SEO ranking. 

How often do you make it to the second page of Google when searching for something? Only 8% of searchers do while the other 92% don’t bother. Why?

They trust Google to narrow down the search for them and eliminate spammy websites.

 The content of your website and the pages linked to it will give it a better result and increase your overall credibility with search engines. This is a great opportunity to build trust with potential customers right off the bat in the research phase!

SEO attracts high-converting traffic

62% of consumers turn to search engines first when they want to learn more about a new product or service. This is where keyword analysis comes into play! 

By understanding your targets’ “search intent”, you can find out what keywords they’re using and at what stage in their search journey. Once you have the right keywords, it will be easy to design your content around your prospect’s special needs, problems and concerns. 

Doing keyword research and creating consistent and fresh content will bring free targeted traffic to your website. Who needs to go hunting for a needle in a haystack anymore!

Is your website still not SEO-optimized in 2020?

If you’re not sure where to start, or if that sounds a little too much to handle on your own, take a look at the SEO packages we have designed for you!

Blogs

Building an Inbound B2B Marketing Strategy: 4 Things to Consider

Have you just launched your B2B business website and you’re looking to skyrocket your revenue? A solid inbound marketing strategy will put you right in front of your target customers. And the best part? There’s no door-knocking required on your end!  

But first, you need to define the foundations of your inbound marketing. This will help you come up with a successful strategy that is also unique to your business. 

Here’s what a B2B inbound marketing strategy should focus on:

1. Goals and objectives

What do you want to achieve from your inbound marketing strategy? The answer to this question should be one of the first things to share with your marketing team.

If your goal is to increase sales in one of your target markets, your inbound strategy should assess your current performance and your growth potential in this particular market. Accordingly, you can analyze how your strategy is doing based on how many leads you were able to generate within the allocated time frame.

2. Competition 

It’s always helpful to gain inspiration from the inbound activities of your competitors. Keep an eye on what other businesses in your field are doing, how it is working for them and where they’re possibly falling short.

Do you think you’re late to the game? Think twice! Gaining insights from the experiences of others saves you the time and money you would otherwise spend on hit-or-miss marketing.

3. Buyer Personas

These are fictional representations of your ideal customers: those who would be most interested in and likely to buy your products or services. Being able to define your buyer personas is key to creating an effective inbound marketing strategy.  

To develop your buyer personas, you need to gather information about your leads. For example, their business size, income, hobbies, goals, pain points, etc. This is achievable through research, surveys and interviews with your customers and prospects.

It’s only when you’ve defined your buyer personas that your content will reach the right people.

4. Buyer’s Journey

Inbound marketing helps you play the “salesperson” in your customer’s buying journey. All indirectly and without interrupting their personal lives.

By understanding the three different stages of a customer’s buying journey, you can create relevant content that will smoothly move them down the sales funnel.

In the awareness stage, a B2B customer will need general information on how your products or services can help their business. This is where tip sheets, briefs, blogs and guides are most relevant.  

In the consideration stage, they’ll be looking for more in-depth details on specific products or services. Hence, eBooks, reports and white papers are ideal here.

Finally, to make the big decision, your customers need proof and added value. Give them case studies and video testimonials.

These were the basic foundations of a successful inbound marketing strategy. So the next time you jump into content creation, remember to answer the “why” and the “who” questions. And don’t forget to share those answers with your marketing team!

Need help building your B2B marketing strategy? Reach to us here.

Untitled design

3 Reasons Why Your Small Business Needs Digital Marketing

In a highly digitized world, 87% of shoppers begin product searches and take buying decisions online. As a small business, failing to catch up with how the world is working puts you out of the competition. But it’s never too late to bounce back!

Depending on your industry, a well-rounded digital marketing strategy is key to reaching potential customers online. Gone are the days when TV commercials and billboards were an effective advertising method. Your success today depends on your online presence and customer engagement.  

Here’s why digital marketing is a must-have strategy for your small business in 2020:

It gives you access to a worldwide audience 

Beyond the walls of your physical store, there lies an entire world of opportunity! Digital marketing exposes your business to almost any one the Internet and for no additional cost. 

You don’t even need an actual store to start being noticed. All you need is a website that represents your brand, a good SEO and social media strategy and an email list. 

And this is only the beginning!

It matches you with those who care

Gaining exposure is great for your brand image. Yet, when it comes to increasing conversions, paid advertising rules the roost.

This digital marketing method allows you to hyper-target specific audience based on their age, location and interests. Your Facebook or Google ads will specifically appear to people interested in your products or services. How can that help your business?

  • Those who click on your paid ads are 50% more likely to buy from you. 
  • It gives you faster results.
  • It significantly reduces your competition. 
  • You can reach your target audience on different platforms.

It increases your band awareness and recognition 

One of the most pivotal components of digital marketing is content marketing. Great content that is relevant, entertaining and value-driven helps establish your brand’s voice, and thus, builds customer loyalty. 

Content marketing comes in various formats. A regularly-updated blog, for examples, can be a daily destination for your customers to learn about your industry. Other types of content customers appreciate are infographics, E-books and videos. Why? Because this is where they usually find answers to their problems and common questions.

And of course, we can’t forget social media! These platforms provide awesome opportunities to build a personal relationship with your customers through daily content.

To learn more about social media marketing, check: 3 Ways ​Social Media Marketing ​ Impacts Your Business

In other words, content is king!

Now what?

If your small business is still without a digital marketing strategy, it’s time to start now. Potential, growth and profit are on the virtual side of the world, and that’s where your customers are.

Don’t know where to start? Check our products page to see how we can help.

How An Optimized Website Can Make or Break Your Business

Introduction
Acting as one of the cornerstones of the internet, a website has an immense impact on a business’s digital impact. Since it acts as the first point of contact between a company and its potential clientele, it’s overall atmosphere must be as impactful as possible for it to truly engage users. Today we’ll be looking at optimized websites and how they can help your business reach new heights.

What is it
If you’re a business owner chances are you’ve told someone to “google my business” and based off where your company landed in the search results, you were either overjoyed or went back to work.

That’s where optimized websites come into play. They work to make sure that your business is among the first potential customers see when they search for a service or product that you provide. Operating differently from the traditional website builder, optimized websites are built from scratch to provide the most effective results.

How Does It work?
The purpose of optimized website is to, (you guessed it) optimize a business’s online presence.But how exactly does it do this? It’s simple. Once the website is created keywords, relating to the business, are then added to the final web design. The purpose of these words is to help search engines pick them up when a user does a search on something that is related to your business.

These keywords are also used throughout all the social media platforms that your business uses, Instagram, Facebook, LinkedIn, Twitter, etc. The more platforms you use, the more integration these keywords will get and the higher your business will rank on a search result.

One of the easiest ways to understand how keywords help rank your business is to imagine your business is for sale. The keywords act as “For Sale” signs that notify people of a business for sale in their area when they’re walking their dog, going to the store, driving etc. If there are no signs, then no one will know you’re selling your company.

What Does this Mean for your Business?
Got it? Good. Now here’s how it translates into optimizing your business performance.Optimized websites are simple, not easy. They must be created with your target market in mind in order to appear on the right users search results.

If you owned a company that sold various types of road bikes but on your website, you only write about the advanced technology used to construct the bikes, your website would not appear on someone who is searching for a new bike. Instead it would appear on someone doing a search about advanced tech. What’s worse is that if someone is misled on to your website and immediately leaves, Google will bump down your website rank making you less noticeable to potential clients.

As you can imagine, an optimized website can either boost your company up to new heights or completely undermine it. With a properly optimized website your company’s presence will increase drastically, leaving the tough part of closing the sale all up to you.