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How An Optimized Website Can Make or Break Your Business

Introduction
Acting as one of the cornerstones of the internet, a website has an immense impact on a business’s digital impact. Since it acts as the first point of contact between a company and its potential clientele, it’s overall atmosphere must be as impactful as possible for it to truly engage users. Today we’ll be looking at optimized websites and how they can help your business reach new heights.

What is it
If you’re a business owner chances are you’ve told someone to “google my business” and based off where your company landed in the search results, you were either overjoyed or went back to work.

That’s where optimized websites come into play. They work to make sure that your business is among the first potential customers see when they search for a service or product that you provide. Operating differently from the traditional website builder, optimized websites are built from scratch to provide the most effective results.

How Does It work?
The purpose of optimized website is to, (you guessed it) optimize a business’s online presence.But how exactly does it do this? It’s simple. Once the website is created keywords, relating to the business, are then added to the final web design. The purpose of these words is to help search engines pick them up when a user does a search on something that is related to your business.

These keywords are also used throughout all the social media platforms that your business uses, Instagram, Facebook, LinkedIn, Twitter, etc. The more platforms you use, the more integration these keywords will get and the higher your business will rank on a search result.

One of the easiest ways to understand how keywords help rank your business is to imagine your business is for sale. The keywords act as “For Sale” signs that notify people of a business for sale in their area when they’re walking their dog, going to the store, driving etc. If there are no signs, then no one will know you’re selling your company.

What Does this Mean for your Business?
Got it? Good. Now here’s how it translates into optimizing your business performance.Optimized websites are simple, not easy. They must be created with your target market in mind in order to appear on the right users search results.

If you owned a company that sold various types of road bikes but on your website, you only write about the advanced technology used to construct the bikes, your website would not appear on someone who is searching for a new bike. Instead it would appear on someone doing a search about advanced tech. What’s worse is that if someone is misled on to your website and immediately leaves, Google will bump down your website rank making you less noticeable to potential clients.

As you can imagine, an optimized website can either boost your company up to new heights or completely undermine it. With a properly optimized website your company’s presence will increase drastically, leaving the tough part of closing the sale all up to you.

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Digital Marketing Agency: To Get or Not to Get

It’s no secret: we live in the digital age. In order to get ahead of your competition in any area having a strong digital presence puts you leaps and bounds ahead of your rival. Politicians, News Agencies, NGOs, celebrities, musicians, you name it, they all have one thing in common: they recognize the need to have an online presence.

Businesses are no different. If you look at the top business right now, they all have digital presences that place them right in front of their target market. How are they doing this you ask? Most businesses hire a digital marketing agency to do all the online marketing so that they can focus on what’s important, making money.

But when and why should YOUR business get a digital marketing agency? Today I’ll be breaking down the key indicators that’ll get you one step closer to answering that question.

The When
Digital marketing comes into play as soon as you figure out the basics of your business. Once you find out: who you are, what you do, who you cater to, your vision and most important of all your budget, you’ll be ready to start looking into digital marketing. If one of these things is missing from your business, getting a digital marketing agency will be increasingly difficult for both you and the agency.

Why? Because what a digital marketing company needs to operate is direction. They need to know how you operate, why you operate, who you mainly target, and the overall direction of your business in order to launch your company in the direction you want to go.

But why start so early? Because you want to start building your brand as soon as possible and nothing does it quite as fast as the internet. Almost all consumers search up businesses that offer their desired service or product before buying it, if your business doesn’t have the right digital marketing services, they won’t appear in the search results and your competitor will steal the spotlight and the potential sale along with it.

The Benefits
The greatest selling point of a digital marketing agency is the peace of mind that they provide. With an agency your business no longer has to worry about creating a digital marketing strategy that’ll work, finding a marketing strategist, or continuously creating content for your website, blog posting, or social media platform, they’ll take care of that.

Most digital agencies have done extensive research on online marketing and know what works and what doesn’t. They are well versed in keyword optimization and can help expand your brand online on various platforms, without the pain of failing to reach your audience.

Most agencies even have social media schedulers, tools that allow for posts to be made on social media at select times to maximize the reach of the post or ad. This cuts down the time it would otherwise take YOU to create content.

The Why
At the end of the day you want your business to grow and in order to do that you need to maximize your time and efficiency. Being online is easy, Succeeding online is a different story. It takes time, energy and experience, all in which you are using to help maintain your business right now and can’t afford to waste. Let the experts handle the digital marketing so you can focus on growing your business in other ways.

Digital Marketing services vary, but the need for them doesn’t. Unlike traditional marketing, digital marketing offers a higher rate of engagement, often times placing you in direct contact with the client. Companies all around the world recognize the value of this, which is why things like Facebook Ads are currently on the rise.

It’s also because of this that you want to make every interaction count, agencies understand the science behind digital interaction, making them your best chance at succeeding online.

3 Reasons Why Insta is good for NGO

3 Reasons why Instagram is good for NGOs

3 Reasons Why Instagram is a Great Place to Grow Your NGO

Serving as one of the most popular social media platforms out there, Instagram allows users to share experiences that both engage their followers, while helping them explore new trends. Contrary to popular belief however, Instagram isn’t only for cat videos and “dank memes” (shocker), it’s a great place for NGOs to grow in both their reach and visibility.

Would you like to know the secret behind why some NGO’s are doing better than others? It all comes down to one thing: popularity. The more people that know who you are and understand your vision the more interaction you will get.

Read on to find out 3 reasons why Instagram, of all places, is a great place to grow your NGO.

1) Any Size Can Thrive

Whether you are a top NGO, or just starting out, Instagram can prove beneficial to your cause. The #1 reason for this is because it’s FREE. You don’t need a budget to start, just any modern-day self-phone will do the trick.

Take a look at Operation Smile for instance an NGO with a following of almost 50k, all of their posts are either pictures or videos of the families that they’ve helped and the doctors that helped them.

No crazy infographic, no stats, just people smiling at the camera and a caption that describes who they are and the adversities that they’ve overcome.

2) Helps Share Your Mission

Instagram is great for sharing your mission and educating people on the cause you fight for. People are not motivated by what they are told but rather what they are shown, Instagram allows you not only to talk about what you are doing but also show the importance of WHY you’re doing it.

Just take Greenpeace for example, one of the most influential environmental NGOs with almost 2 million followers. With each post they show how damaged our earth is, further validating why they exist and why we should do something about it. This tactic has helped them become the #1 climate change NGO and has played a hand in educating millions about the status of our planet.

Instagram can be an educational tool that not only empowers people to MAKE a change but also inspires them to STAND for a change.

3) It Digitalizes the Movement

In this modern age, ease of access is where it’s at. There’s no possible way to reach EVERYONE in your target market but there is a way to increase the amount of people you do reach.

By using Instagram, all your calls to action can be streamlined through the simple act of asking your supporters to go on their phones, something they’re already doing. Asking for volunteers, donations, or even promoting an event no longer has to be time consuming or done in person, with one post you can reach almost everyone.

Even in terms of donating Instagram can be beneficial; A study done by Heather Yandow in the US showed that 2 of every 4 people now donate online. Not with standing furniture donation, or clothes donation people respond better to online donations because it’s fast, easy, and most importantly: accessible.

Conclusion
With it being the #2 most used social media platform right now, nothing says accessible better than Instagram. Everyone & their mom have it, making it a great place for NGOs to thrive. Get it, learn it, love it.

3 Ways Social Media Marketing copy

3 Ways ​Social Media Marketing ​ Impacts Your Business

No matter who you are there’s a high chance you’re one of 3.48 billion people who use social media to some extent. Although it’s had an impact on most of our personal lives ever since February 2004, (the official date Mark Zuckerberg stopped blinking) it has just recently been getting a lot of attention from businesses, and for good reason too.

Read on to find out how ​social media marketing Impacts your business.

1) Increases Presence

One of the most important things about a business is its visibility. It doesn’t matter if you have the world’s best ice cream if no one knows about you, that’s where social media comes into play.

Popularity is the name of the game when it comes to social media and your business needs to learn how to play ball. ​SEO services (Search Engine Optimization), are one of the most used when it comes to social media marketing. They allow your business to be among the first users see when looking for a service or product that you provide.

NO media? NO problem! Did you know that 50% of people who don’t have Facebook live with someone who does? If you’re worried that your target market isn’t social media savvy rest assured that someone they know is.

2) Connects you with your Clientele
Ever wonder why ​social media influencers ​are making big bucks from their posts? Its because they have a genuine connection with their followers that is crucial for organizations.

Clients love genuine communication with businesses, it not only shows that you care about them but also shows the human side of your company.

Many ​social media platforms like ​Instagram​ and ​Twitter​ are already used as a more personal way to interact with clients. In fact, according to a study done by ​Smart Insights​, 63% of customers expect business to offer online customer service through their channels, and 90% of users have already used social media to connect with companies.

In terms of customer service, you can’t afford to ignore the benefits of social media marketing.

3) Boosts Conversion
The higher the interaction the more memorable you become, ultimately increasing the likelihood that your brand is the first that users think of when searching for a service or product you provide. Businesses are already taking advantage of this aspect of SMM by hiring a ​digital marketing agency ​ to help them rank better in search results.

How does this work you ask? It’s simple: The more organic content your brand produces (i.e. videos, posts, comments, pictures, etc.) the more it will get picked up by search engine algorithms that work to provide relevant search results.

The Verdict?
Social Media Marketing: A Business’s Best Friend. With its implications on businesses today social media marketing impacts your business too much for it to be ignored. If you were on the fence about whether social media is worth investing in these 3 reasons should be more than enough to urge you to reconsider.