It’s no secret: we live in the digital age. In order to get ahead of your competition in any area having a strong digital presence puts you leaps and bounds ahead of your rival. Politicians, News Agencies, NGOs, celebrities, musicians, you name it, they all have one thing in common: they recognize the need to have an online presence.
Businesses are no different. If you look at the top business right now, they all have digital presences that place them right in front of their target market. How are they doing this you ask? Most businesses hire a digital marketing agency to do all the online marketing so that they can focus on what’s important, making money.
But when and why should YOUR business get a digital marketing agency? Today I’ll be breaking down the key indicators that’ll get you one step closer to answering that question.
Digital marketing comes into play as soon as you figure out the basics of your business. Once you find out: who you are, what you do, who you cater to, your vision and most important of all your budget, you’ll be ready to start looking into digital marketing. If one of these things is missing from your business, getting a digital marketing agency will be increasingly difficult for both you and the agency.
Why? Because what a digital marketing company needs to operate is direction. They need to know how you operate, why you operate, who you mainly target, and the overall direction of your business in order to launch your company in the direction you want to go.
But why start so early? Because you want to start building your brand as soon as possible and nothing does it quite as fast as the internet. Almost all consumers search up businesses that offer their desired service or product before buying it, if your business doesn’t have the right digital marketing services, they won’t appear in the search results and your competitor will steal the spotlight and the potential sale along with it.
The greatest selling point of a digital marketing agency is the peace of mind that they provide. With an agency your business no longer has to worry about creating a digital marketing strategy that’ll work, finding a marketing strategist, or continuously creating content for your website, blog posting, or social media platform, they’ll take care of that.
Most digital agencies have done extensive research on online marketing and know what works and what doesn’t. They are well versed in keyword optimization and can help expand your brand online on various platforms, without the pain of failing to reach your audience.
Most agencies even have social media schedulers, tools that allow for posts to be made on social media at select times to maximize the reach of the post or ad. This cuts down the time it would otherwise take YOU to create content.
At the end of the day you want your business to grow and in order to do that you need to maximize your time and efficiency. Being online is easy, Succeeding online is a different story. It takes time, energy and experience, all in which you are using to help maintain your business right now and can’t afford to waste. Let the experts handle the digital marketing so you can focus on growing your business in other ways.
Digital Marketing services vary, but the need for them doesn’t. Unlike traditional marketing, digital marketing offers a higher rate of engagement, often times placing you in direct contact with the client. Companies all around the world recognize the value of this, which is why things like Facebook Ads are currently on the rise.
It’s also because of this that you want to make every interaction count, agencies understand the science behind digital interaction, making them your best chance at succeeding online.
3 Reasons Why Instagram is a Great Place to Grow Your NGO
Serving as one of the most popular social media platforms out there, Instagram allows users to share experiences that both engage their followers, while helping them explore new trends. Contrary to popular belief however, Instagram isn’t only for cat videos and “dank memes” (shocker), it’s a great place for NGOs to grow in both their reach and visibility.
Would you like to know the secret behind why some NGO’s are doing better than others? It all comes down to one thing: popularity. The more people that know who you are and understand your vision the more interaction you will get.
Read on to find out 3 reasons why Instagram, of all places, is a great place to grow your NGO.
1) Any Size Can Thrive
Whether you are a top NGO, or just starting out, Instagram can prove beneficial to your cause. The #1 reason for this is because it’s FREE. You don’t need a budget to start, just any modern-day self-phone will do the trick.
Take a look at Operation Smile for instance an NGO with a following of almost 50k, all of their posts are either pictures or videos of the families that they’ve helped and the doctors that helped them.
No crazy infographic, no stats, just people smiling at the camera and a caption that describes who they are and the adversities that they’ve overcome.
2) Helps Share Your Mission
Instagram is great for sharing your mission and educating people on the cause you fight for. People are not motivated by what they are told but rather what they are shown, Instagram allows you not only to talk about what you are doing but also show the importance of WHY you’re doing it.
Just take Greenpeace for example, one of the most influential environmental NGOs with almost 2 million followers. With each post they show how damaged our earth is, further validating why they exist and why we should do something about it. This tactic has helped them become the #1 climate change NGO and has played a hand in educating millions about the status of our planet.
Instagram can be an educational tool that not only empowers people to MAKE a change but also inspires them to STAND for a change.
3) It Digitalizes the Movement
In this modern age, ease of access is where it’s at. There’s no possible way to reach EVERYONE in your target market but there is a way to increase the amount of people you do reach.
By using Instagram, all your calls to action can be streamlined through the simple act of asking your supporters to go on their phones, something they’re already doing. Asking for volunteers, donations, or even promoting an event no longer has to be time consuming or done in person, with one post you can reach almost everyone.
Even in terms of donating Instagram can be beneficial; A study done by Heather Yandow in the US showed that 2 of every 4 people now donate online. Not with standing furniture donation, or clothes donation people respond better to online donations because it’s fast, easy, and most importantly: accessible.
With it being the #2 most used social media platform right now, nothing says accessible better than Instagram. Everyone & their mom have it, making it a great place for NGOs to thrive. Get it, learn it, love it.