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Why Green Marketing is so Important

So why is green marketing so important anyway? 

Well, marketing is your direct line to your customers. Oftentimes, an ad is the first impression that you make with a potential customer. So, you want to make sure that your marketing not only speaks to what is important about your company, but also appeals to the demographic that you want to impress.

Many companies are using green marketing nowadays because people are more conscious about the environment than ever. Studies have shown that 55% of consumers are willing to pay more for a product if they know that the product is environmentally conscious.

Green marketing can include many things including eco-friendly paper, using eco-friendly power sources, and using non-paper methods for marketing. One of the most important parts of green marketing is also making sure that people know that your business is taking these steps to be a sustainable business. If customers know that this is important to you, then they may be more interested in your products.

Not only does it ensure that your customers know what’s important to your business, but it helps to educate people and bring awareness to sustainable business practices. Some people may not know that businesses can take so many steps to be green. This is especially important because more and more people are starting their own businesses and may want to adopt some of these practices.

Innovation also helps with brand recall. When you create a reputation for being a green business, people are more likely to remember your brand. This means that more people will talk about your brand with others and that means more customers for you.

Not to mention, that green marketing shows other businesses that they can go green too. So, not only can you make your business greener, but you can inspire other businesses to do the same.

So what are you waiting for? Start your green marketing strategy today!

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Is Your Business Still Without a Website? Here’s Why You Need One!

Every day, people use the Internet to search for companies, products and services. Almost half of the planet’s population is on the web (that’s 3.77 billion people!). So here’s the thing:

As a business, not having a website might be one of your biggest hurdles to success. And chances are, everyone else in your market is already ahead of you in the competition.

Do you really want to be the only one lagging behind and losing potential customers?  

Here’s why having a website for your business should be a no-brainer!

It builds credibility with your customers

If you think a Facebook page or a Twitter account will do it for you, you are wrong!

56% of consumers don’t trust a business without a website. That’s because a consumer’s first instinct is to search for you online to find out more information about your products and services, or simply to get in touch with you. 

Not having a website calls into question your credibility as a business. If anything, this is a lot like promoting a boutique without a physical address. 

It’s available 24/7

Not only will your website make you easily accessible to your customers, it will also make you available around the clock!

Unlike a physical store, people will still check your products and even make online purchases on holidays and outside your opening hours.

It connects you with your prospects FOR FREE!

With millions of people searching the web to find products and services like yours, imagine the latent potential this has for your business!

All you need to attract your potential customers is a unique website, optimized for your relevant keywords. You can then count on the search engine algorithms to bring the right people to you without spending a single penny!

You might also want to check: How An Optimized Website Can Make or Break Your Business

It’s essential for promoting your brand

A website is a very powerful and effective marketing tool. It provides you with a platform to talk about your business, products and industry through content (blogs, infographics and videos). 

A relevant content strategy that focuses on providing value to your customers will enhance their awareness of your brand, build more trust and bring you more revenue!  

Having an effective online presence is no longer a luxury, but a necessity. And for that, you need a website. Want to start now? Check our web design packages!

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What is SEO and Why Does Your Business Need It?

In simple words, SEO is the digital marketing strategy that aims to make your website visible in search engines. It involves optimizing your website and content for certain keywords that are relevant to your industry. 

In its own magical way, SEO will give your website a higher ranking in search engines like Google. Thus, it will drive more organic traffic to your website resulting in higher conversions.

According to Hubspot, only 9% of businesses using inbound marketing with SEO failed to see a return on their investment. Does this make you feel excited?

Here’s why your business should join the club of SEO winners!

SEO builds awareness in your brand

By following the best SEO practices, you lay the foundation for increasing the visibility of your site in search engines. Creating unique content and optimizing it for the right keywords is necessary to build an online presence that resonates with your target audience. 

Still, consistency is everything! The more high-quality content you share the easier it will be for your website to be searched and indexed by search engines.  

SEO will help people find your website when they search the web using your keywords or similar ones. Even if they’re not looking to make a purchase, they will notice and remember your website and maybe even recommend it to others!

SEO boosts your credibility 

Search engines favor websites that are SEO-optimized. That’s why,   by optimizing your website, you’ll be sending search engines a confidence signal to improve your SEO ranking. 

How often do you make it to the second page of Google when searching for something? Only 8% of searchers do while the other 92% don’t bother. Why?

They trust Google to narrow down the search for them and eliminate spammy websites.

 The content of your website and the pages linked to it will give it a better result and increase your overall credibility with search engines. This is a great opportunity to build trust with potential customers right off the bat in the research phase!

SEO attracts high-converting traffic

62% of consumers turn to search engines first when they want to learn more about a new product or service. This is where keyword analysis comes into play! 

By understanding your targets’ “search intent”, you can find out what keywords they’re using and at what stage in their search journey. Once you have the right keywords, it will be easy to design your content around your prospect’s special needs, problems and concerns. 

Doing keyword research and creating consistent and fresh content will bring free targeted traffic to your website. Who needs to go hunting for a needle in a haystack anymore!

Is your website still not SEO-optimized in 2020?

If you’re not sure where to start, or if that sounds a little too much to handle on your own, take a look at the SEO packages we have designed for you!

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Building an Inbound B2B Marketing Strategy: 4 Things to Consider

Have you just launched your B2B business website and you’re looking to skyrocket your revenue? A solid inbound marketing strategy will put you right in front of your target customers. And the best part? There’s no door-knocking required on your end!  

But first, you need to define the foundations of your inbound marketing. This will help you come up with a successful strategy that is also unique to your business. 

Here’s what a B2B inbound marketing strategy should focus on:

1. Goals and objectives

What do you want to achieve from your inbound marketing strategy? The answer to this question should be one of the first things to share with your marketing team.

If your goal is to increase sales in one of your target markets, your inbound strategy should assess your current performance and your growth potential in this particular market. Accordingly, you can analyze how your strategy is doing based on how many leads you were able to generate within the allocated time frame.

2. Competition 

It’s always helpful to gain inspiration from the inbound activities of your competitors. Keep an eye on what other businesses in your field are doing, how it is working for them and where they’re possibly falling short.

Do you think you’re late to the game? Think twice! Gaining insights from the experiences of others saves you the time and money you would otherwise spend on hit-or-miss marketing.

3. Buyer Personas

These are fictional representations of your ideal customers: those who would be most interested in and likely to buy your products or services. Being able to define your buyer personas is key to creating an effective inbound marketing strategy.  

To develop your buyer personas, you need to gather information about your leads. For example, their business size, income, hobbies, goals, pain points, etc. This is achievable through research, surveys and interviews with your customers and prospects.

It’s only when you’ve defined your buyer personas that your content will reach the right people.

4. Buyer’s Journey

Inbound marketing helps you play the “salesperson” in your customer’s buying journey. All indirectly and without interrupting their personal lives.

By understanding the three different stages of a customer’s buying journey, you can create relevant content that will smoothly move them down the sales funnel.

In the awareness stage, a B2B customer will need general information on how your products or services can help their business. This is where tip sheets, briefs, blogs and guides are most relevant.  

In the consideration stage, they’ll be looking for more in-depth details on specific products or services. Hence, eBooks, reports and white papers are ideal here.

Finally, to make the big decision, your customers need proof and added value. Give them case studies and video testimonials.

These were the basic foundations of a successful inbound marketing strategy. So the next time you jump into content creation, remember to answer the “why” and the “who” questions. And don’t forget to share those answers with your marketing team!

Need help building your B2B marketing strategy? Reach to us here.

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How An Optimized Website Can Make or Break Your Business

Introduction
Acting as one of the cornerstones of the internet, a website has an immense impact on a business’s digital impact. Since it acts as the first point of contact between a company and its potential clientele, it’s overall atmosphere must be as impactful as possible for it to truly engage users. Today we’ll be looking at optimized websites and how they can help your business reach new heights.

What is it
If you’re a business owner chances are you’ve told someone to “google my business” and based off where your company landed in the search results, you were either overjoyed or went back to work.

That’s where optimized websites come into play. They work to make sure that your business is among the first potential customers see when they search for a service or product that you provide. Operating differently from the traditional website builder, optimized websites are built from scratch to provide the most effective results.

How Does It work?
The purpose of optimized website is to, (you guessed it) optimize a business’s online presence.But how exactly does it do this? It’s simple. Once the website is created keywords, relating to the business, are then added to the final web design. The purpose of these words is to help search engines pick them up when a user does a search on something that is related to your business.

These keywords are also used throughout all the social media platforms that your business uses, Instagram, Facebook, LinkedIn, Twitter, etc. The more platforms you use, the more integration these keywords will get and the higher your business will rank on a search result.

One of the easiest ways to understand how keywords help rank your business is to imagine your business is for sale. The keywords act as “For Sale” signs that notify people of a business for sale in their area when they’re walking their dog, going to the store, driving etc. If there are no signs, then no one will know you’re selling your company.

What Does this Mean for your Business?
Got it? Good. Now here’s how it translates into optimizing your business performance.Optimized websites are simple, not easy. They must be created with your target market in mind in order to appear on the right users search results.

If you owned a company that sold various types of road bikes but on your website, you only write about the advanced technology used to construct the bikes, your website would not appear on someone who is searching for a new bike. Instead it would appear on someone doing a search about advanced tech. What’s worse is that if someone is misled on to your website and immediately leaves, Google will bump down your website rank making you less noticeable to potential clients.

As you can imagine, an optimized website can either boost your company up to new heights or completely undermine it. With a properly optimized website your company’s presence will increase drastically, leaving the tough part of closing the sale all up to you.

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Digital Marketing Agency: To Get or Not to Get

It’s no secret: we live in the digital age. In order to get ahead of your competition in any area having a strong digital presence puts you leaps and bounds ahead of your rival. Politicians, News Agencies, NGOs, celebrities, musicians, you name it, they all have one thing in common: they recognize the need to have an online presence.

Businesses are no different. If you look at the top business right now, they all have digital presences that place them right in front of their target market. How are they doing this you ask? Most businesses hire a digital marketing agency to do all the online marketing so that they can focus on what’s important, making money.

But when and why should YOUR business get a digital marketing agency? Today I’ll be breaking down the key indicators that’ll get you one step closer to answering that question.

The When
Digital marketing comes into play as soon as you figure out the basics of your business. Once you find out: who you are, what you do, who you cater to, your vision and most important of all your budget, you’ll be ready to start looking into digital marketing. If one of these things is missing from your business, getting a digital marketing agency will be increasingly difficult for both you and the agency.

Why? Because what a digital marketing company needs to operate is direction. They need to know how you operate, why you operate, who you mainly target, and the overall direction of your business in order to launch your company in the direction you want to go.

But why start so early? Because you want to start building your brand as soon as possible and nothing does it quite as fast as the internet. Almost all consumers search up businesses that offer their desired service or product before buying it, if your business doesn’t have the right digital marketing services, they won’t appear in the search results and your competitor will steal the spotlight and the potential sale along with it.

The Benefits
The greatest selling point of a digital marketing agency is the peace of mind that they provide. With an agency your business no longer has to worry about creating a digital marketing strategy that’ll work, finding a marketing strategist, or continuously creating content for your website, blog posting, or social media platform, they’ll take care of that.

Most digital agencies have done extensive research on online marketing and know what works and what doesn’t. They are well versed in keyword optimization and can help expand your brand online on various platforms, without the pain of failing to reach your audience.

Most agencies even have social media schedulers, tools that allow for posts to be made on social media at select times to maximize the reach of the post or ad. This cuts down the time it would otherwise take YOU to create content.

The Why
At the end of the day you want your business to grow and in order to do that you need to maximize your time and efficiency. Being online is easy, Succeeding online is a different story. It takes time, energy and experience, all in which you are using to help maintain your business right now and can’t afford to waste. Let the experts handle the digital marketing so you can focus on growing your business in other ways.

Digital Marketing services vary, but the need for them doesn’t. Unlike traditional marketing, digital marketing offers a higher rate of engagement, often times placing you in direct contact with the client. Companies all around the world recognize the value of this, which is why things like Facebook Ads are currently on the rise.

It’s also because of this that you want to make every interaction count, agencies understand the science behind digital interaction, making them your best chance at succeeding online.

3 Reasons Why Insta is good for NGO

3 Reasons why Instagram is good for NGOs

3 Reasons Why Instagram is a Great Place to Grow Your NGO

Serving as one of the most popular social media platforms out there, Instagram allows users to share experiences that both engage their followers, while helping them explore new trends. Contrary to popular belief however, Instagram isn’t only for cat videos and “dank memes” (shocker), it’s a great place for NGOs to grow in both their reach and visibility.

Would you like to know the secret behind why some NGO’s are doing better than others? It all comes down to one thing: popularity. The more people that know who you are and understand your vision the more interaction you will get.

Read on to find out 3 reasons why Instagram, of all places, is a great place to grow your NGO.

1) Any Size Can Thrive

Whether you are a top NGO, or just starting out, Instagram can prove beneficial to your cause. The #1 reason for this is because it’s FREE. You don’t need a budget to start, just any modern-day self-phone will do the trick.

Take a look at Operation Smile for instance an NGO with a following of almost 50k, all of their posts are either pictures or videos of the families that they’ve helped and the doctors that helped them.

No crazy infographic, no stats, just people smiling at the camera and a caption that describes who they are and the adversities that they’ve overcome.

2) Helps Share Your Mission

Instagram is great for sharing your mission and educating people on the cause you fight for. People are not motivated by what they are told but rather what they are shown, Instagram allows you not only to talk about what you are doing but also show the importance of WHY you’re doing it.

Just take Greenpeace for example, one of the most influential environmental NGOs with almost 2 million followers. With each post they show how damaged our earth is, further validating why they exist and why we should do something about it. This tactic has helped them become the #1 climate change NGO and has played a hand in educating millions about the status of our planet.

Instagram can be an educational tool that not only empowers people to MAKE a change but also inspires them to STAND for a change.

3) It Digitalizes the Movement

In this modern age, ease of access is where it’s at. There’s no possible way to reach EVERYONE in your target market but there is a way to increase the amount of people you do reach.

By using Instagram, all your calls to action can be streamlined through the simple act of asking your supporters to go on their phones, something they’re already doing. Asking for volunteers, donations, or even promoting an event no longer has to be time consuming or done in person, with one post you can reach almost everyone.

Even in terms of donating Instagram can be beneficial; A study done by Heather Yandow in the US showed that 2 of every 4 people now donate online. Not with standing furniture donation, or clothes donation people respond better to online donations because it’s fast, easy, and most importantly: accessible.

Conclusion
With it being the #2 most used social media platform right now, nothing says accessible better than Instagram. Everyone & their mom have it, making it a great place for NGOs to thrive. Get it, learn it, love it.

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3 Ways ​Social Media Marketing ​ Impacts Your Business

No matter who you are there’s a high chance you’re one of 3.48 billion people who use social media to some extent. Although it’s had an impact on most of our personal lives ever since February 2004, (the official date Mark Zuckerberg stopped blinking) it has just recently been getting a lot of attention from businesses, and for good reason too.

Read on to find out how ​social media marketing Impacts your business.

1) Increases Presence

One of the most important things about a business is its visibility. It doesn’t matter if you have the world’s best ice cream if no one knows about you, that’s where social media comes into play.

Popularity is the name of the game when it comes to social media and your business needs to learn how to play ball. ​SEO services (Search Engine Optimization), are one of the most used when it comes to social media marketing. They allow your business to be among the first users see when looking for a service or product that you provide.

NO media? NO problem! Did you know that 50% of people who don’t have Facebook live with someone who does? If you’re worried that your target market isn’t social media savvy rest assured that someone they know is.

2) Connects you with your Clientele
Ever wonder why ​social media influencers ​are making big bucks from their posts? Its because they have a genuine connection with their followers that is crucial for organizations.

Clients love genuine communication with businesses, it not only shows that you care about them but also shows the human side of your company.

Many ​social media platforms like ​Instagram​ and ​Twitter​ are already used as a more personal way to interact with clients. In fact, according to a study done by ​Smart Insights​, 63% of customers expect business to offer online customer service through their channels, and 90% of users have already used social media to connect with companies.

In terms of customer service, you can’t afford to ignore the benefits of social media marketing.

3) Boosts Conversion
The higher the interaction the more memorable you become, ultimately increasing the likelihood that your brand is the first that users think of when searching for a service or product you provide. Businesses are already taking advantage of this aspect of SMM by hiring a ​digital marketing agency ​ to help them rank better in search results.

How does this work you ask? It’s simple: The more organic content your brand produces (i.e. videos, posts, comments, pictures, etc.) the more it will get picked up by search engine algorithms that work to provide relevant search results.

The Verdict?
Social Media Marketing: A Business’s Best Friend. With its implications on businesses today social media marketing impacts your business too much for it to be ignored. If you were on the fence about whether social media is worth investing in these 3 reasons should be more than enough to urge you to reconsider.