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3 Reasons Why Your Small Business Needs Digital Marketing

In a highly digitized world, 87% of shoppers begin product searches and take buying decisions online. As a small business, failing to catch up with how the world is working puts you out of the competition. But it’s never too late to bounce back!

Depending on your industry, a well-rounded digital marketing strategy is key to reaching potential customers online. Gone are the days when TV commercials and billboards were an effective advertising method. Your success today depends on your online presence and customer engagement.  

Here’s why digital marketing is a must-have strategy for your small business in 2020:

It gives you access to a worldwide audience 

Beyond the walls of your physical store, there lies an entire world of opportunity! Digital marketing exposes your business to almost any one the Internet and for no additional cost. 

You don’t even need an actual store to start being noticed. All you need is a website that represents your brand, a good SEO and social media strategy and an email list. 

And this is only the beginning!

It matches you with those who care

Gaining exposure is great for your brand image. Yet, when it comes to increasing conversions, paid advertising rules the roost.

This digital marketing method allows you to hyper-target specific audience based on their age, location and interests. Your Facebook or Google ads will specifically appear to people interested in your products or services. How can that help your business?

  • Those who click on your paid ads are 50% more likely to buy from you. 
  • It gives you faster results.
  • It significantly reduces your competition. 
  • You can reach your target audience on different platforms.

It increases your band awareness and recognition 

One of the most pivotal components of digital marketing is content marketing. Great content that is relevant, entertaining and value-driven helps establish your brand’s voice, and thus, builds customer loyalty. 

Content marketing comes in various formats. A regularly-updated blog, for examples, can be a daily destination for your customers to learn about your industry. Other types of content customers appreciate are infographics, E-books and videos. Why? Because this is where they usually find answers to their problems and common questions.

And of course, we can’t forget social media! These platforms provide awesome opportunities to build a personal relationship with your customers through daily content.

To learn more about social media marketing, check: 3 Ways ​Social Media Marketing ​ Impacts Your Business

In other words, content is king!

Now what?

If your small business is still without a digital marketing strategy, it’s time to start now. Potential, growth and profit are on the virtual side of the world, and that’s where your customers are.

Don’t know where to start? Check our products page to see how we can help.

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Digital Marketing Agency: To Get or Not to Get

It’s no secret: we live in the digital age. In order to get ahead of your competition in any area having a strong digital presence puts you leaps and bounds ahead of your rival. Politicians, News Agencies, NGOs, celebrities, musicians, you name it, they all have one thing in common: they recognize the need to have an online presence.

Businesses are no different. If you look at the top business right now, they all have digital presences that place them right in front of their target market. How are they doing this you ask? Most businesses hire a digital marketing agency to do all the online marketing so that they can focus on what’s important, making money.

But when and why should YOUR business get a digital marketing agency? Today I’ll be breaking down the key indicators that’ll get you one step closer to answering that question.

The When
Digital marketing comes into play as soon as you figure out the basics of your business. Once you find out: who you are, what you do, who you cater to, your vision and most important of all your budget, you’ll be ready to start looking into digital marketing. If one of these things is missing from your business, getting a digital marketing agency will be increasingly difficult for both you and the agency.

Why? Because what a digital marketing company needs to operate is direction. They need to know how you operate, why you operate, who you mainly target, and the overall direction of your business in order to launch your company in the direction you want to go.

But why start so early? Because you want to start building your brand as soon as possible and nothing does it quite as fast as the internet. Almost all consumers search up businesses that offer their desired service or product before buying it, if your business doesn’t have the right digital marketing services, they won’t appear in the search results and your competitor will steal the spotlight and the potential sale along with it.

The Benefits
The greatest selling point of a digital marketing agency is the peace of mind that they provide. With an agency your business no longer has to worry about creating a digital marketing strategy that’ll work, finding a marketing strategist, or continuously creating content for your website, blog posting, or social media platform, they’ll take care of that.

Most digital agencies have done extensive research on online marketing and know what works and what doesn’t. They are well versed in keyword optimization and can help expand your brand online on various platforms, without the pain of failing to reach your audience.

Most agencies even have social media schedulers, tools that allow for posts to be made on social media at select times to maximize the reach of the post or ad. This cuts down the time it would otherwise take YOU to create content.

The Why
At the end of the day you want your business to grow and in order to do that you need to maximize your time and efficiency. Being online is easy, Succeeding online is a different story. It takes time, energy and experience, all in which you are using to help maintain your business right now and can’t afford to waste. Let the experts handle the digital marketing so you can focus on growing your business in other ways.

Digital Marketing services vary, but the need for them doesn’t. Unlike traditional marketing, digital marketing offers a higher rate of engagement, often times placing you in direct contact with the client. Companies all around the world recognize the value of this, which is why things like Facebook Ads are currently on the rise.

It’s also because of this that you want to make every interaction count, agencies understand the science behind digital interaction, making them your best chance at succeeding online.

3 Reasons Why Insta is good for NGO

3 Reasons why Instagram is good for NGOs

3 Reasons Why Instagram is a Great Place to Grow Your NGO

Serving as one of the most popular social media platforms out there, Instagram allows users to share experiences that both engage their followers, while helping them explore new trends. Contrary to popular belief however, Instagram isn’t only for cat videos and “dank memes” (shocker), it’s a great place for NGOs to grow in both their reach and visibility.

Would you like to know the secret behind why some NGO’s are doing better than others? It all comes down to one thing: popularity. The more people that know who you are and understand your vision the more interaction you will get.

Read on to find out 3 reasons why Instagram, of all places, is a great place to grow your NGO.

1) Any Size Can Thrive

Whether you are a top NGO, or just starting out, Instagram can prove beneficial to your cause. The #1 reason for this is because it’s FREE. You don’t need a budget to start, just any modern-day self-phone will do the trick.

Take a look at Operation Smile for instance an NGO with a following of almost 50k, all of their posts are either pictures or videos of the families that they’ve helped and the doctors that helped them.

No crazy infographic, no stats, just people smiling at the camera and a caption that describes who they are and the adversities that they’ve overcome.

2) Helps Share Your Mission

Instagram is great for sharing your mission and educating people on the cause you fight for. People are not motivated by what they are told but rather what they are shown, Instagram allows you not only to talk about what you are doing but also show the importance of WHY you’re doing it.

Just take Greenpeace for example, one of the most influential environmental NGOs with almost 2 million followers. With each post they show how damaged our earth is, further validating why they exist and why we should do something about it. This tactic has helped them become the #1 climate change NGO and has played a hand in educating millions about the status of our planet.

Instagram can be an educational tool that not only empowers people to MAKE a change but also inspires them to STAND for a change.

3) It Digitalizes the Movement

In this modern age, ease of access is where it’s at. There’s no possible way to reach EVERYONE in your target market but there is a way to increase the amount of people you do reach.

By using Instagram, all your calls to action can be streamlined through the simple act of asking your supporters to go on their phones, something they’re already doing. Asking for volunteers, donations, or even promoting an event no longer has to be time consuming or done in person, with one post you can reach almost everyone.

Even in terms of donating Instagram can be beneficial; A study done by Heather Yandow in the US showed that 2 of every 4 people now donate online. Not with standing furniture donation, or clothes donation people respond better to online donations because it’s fast, easy, and most importantly: accessible.

Conclusion
With it being the #2 most used social media platform right now, nothing says accessible better than Instagram. Everyone & their mom have it, making it a great place for NGOs to thrive. Get it, learn it, love it.

3 Ways Social Media Marketing copy

3 Ways ​Social Media Marketing ​ Impacts Your Business

No matter who you are there’s a high chance you’re one of 3.48 billion people who use social media to some extent. Although it’s had an impact on most of our personal lives ever since February 2004, (the official date Mark Zuckerberg stopped blinking) it has just recently been getting a lot of attention from businesses, and for good reason too.

Read on to find out how ​social media marketing Impacts your business.

1) Increases Presence

One of the most important things about a business is its visibility. It doesn’t matter if you have the world’s best ice cream if no one knows about you, that’s where social media comes into play.

Popularity is the name of the game when it comes to social media and your business needs to learn how to play ball. ​SEO services (Search Engine Optimization), are one of the most used when it comes to social media marketing. They allow your business to be among the first users see when looking for a service or product that you provide.

NO media? NO problem! Did you know that 50% of people who don’t have Facebook live with someone who does? If you’re worried that your target market isn’t social media savvy rest assured that someone they know is.

2) Connects you with your Clientele
Ever wonder why ​social media influencers ​are making big bucks from their posts? Its because they have a genuine connection with their followers that is crucial for organizations.

Clients love genuine communication with businesses, it not only shows that you care about them but also shows the human side of your company.

Many ​social media platforms like ​Instagram​ and ​Twitter​ are already used as a more personal way to interact with clients. In fact, according to a study done by ​Smart Insights​, 63% of customers expect business to offer online customer service through their channels, and 90% of users have already used social media to connect with companies.

In terms of customer service, you can’t afford to ignore the benefits of social media marketing.

3) Boosts Conversion
The higher the interaction the more memorable you become, ultimately increasing the likelihood that your brand is the first that users think of when searching for a service or product you provide. Businesses are already taking advantage of this aspect of SMM by hiring a ​digital marketing agency ​ to help them rank better in search results.

How does this work you ask? It’s simple: The more organic content your brand produces (i.e. videos, posts, comments, pictures, etc.) the more it will get picked up by search engine algorithms that work to provide relevant search results.

The Verdict?
Social Media Marketing: A Business’s Best Friend. With its implications on businesses today social media marketing impacts your business too much for it to be ignored. If you were on the fence about whether social media is worth investing in these 3 reasons should be more than enough to urge you to reconsider.