You’ve all heard that you need to keep people on your website for as long as possible. The longer people stay on your website, the more likely they are to buy something from you and the better your website will do when it comes to SEO.
So, what are some strategies to make sure that your customers stay on your website for longer? That’s what we’re covering today!
A great strategy is to really utilize your top or navigation bar.
Most people look at this bar during their scan of the front page. By making this bar bold and easy to understand, it makes people want to click and explore other pages of your website.
Try and make the buttons self-explanatory, but also intriguing for your users. For example, instead of saying “About Us” say “Our Story.” This makes the website seem a lot more personal for the people using it.
Another good strategy is to make your pages easily scannable.
The reason why is that people hardly ever read websites word for word. So, it’s very helpful to use subtitles and make your writings as concise as possible.
Another great strategy is to have a video on your page.
While this takes extra work, people are more likely to watch a video instead of reading through your whole website. So, making a website to explain your process to your customers can be very effective to keep people on your website.
This can also double as a social media post! If you make the video short enough it can be a post that leads customers to your website and is educational!
However, the best way to keep people on your website is to ensure that your website has low loading times. There’s nothing more frustrating than being on a website and it won’t load.
In the end, you just want to make your website as easy to use and as nice to look at as possible. Check out ours!