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What Platform Should You Build Your Website On?

There are many platforms that allow you to make a website using their tools and templates. But which platform would be best to build the website for you? This week, we break down two of the most popular website builders to give you more info and help you with your choice!

Regardless of which website builder you decide on we recommend two main things. 

Firstly, ensure that you purchase a custom domain name. That way, your website will be as professional as possible and easy for your customers to find.

Secondly, make sure to pick the most affordable builder for your company. Your website is an investment that is worth spending money on, but it’s also important to ensure that you don’t pour all of your company’s money into a website. You can do a lot with the cheaper builders.

WordPress

This is by far the most popular website builder out there and there is good reason for it. There are actually two versions: wordpress.com and wordpress.org. We recommend you use the wordpress.org website as it is a lot more flexible with what you can do for your website.

WordPress is completely free, but has a lot of tools that can be utilized to create the website you desire. There are hundreds of templates to choose from and it is very easy to customize.

There are also SEO tools and you don’t need a web designer because it is so easy to use. However, that is also a drawback because you have to be in charge of your own website. Which means you need to maintain it by backing it up every so often.

SquareSpace

SquareSpace is a great tool to use because it creates very modern websites. Their templates include many sleek designs that you can utilize.

They also have lots of features that you can use for the base price. Including e-commerce features, donations, and the ability to sell unlimited products.

SquareSpace has different website levels, but all of them cost money. If you want to utilize e-commerce, you need to pay for the higher level and it is a monthly payment. Although SquareSpace will keep your website up to date for you.

This concludes our breakdown of popular website builders. We will cover more in the future, but hopefully this small taster helps you understand the platforms and gives you a better idea of the different services available to you.

Happy website building!

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