Nowadays, with social media and everyone sharing everything, it is hard to picture the importance of a website.
But a website is very important because it acts as a hub for your business. Your website should have all the necessary services for your customers so that they can get the most out of your business. Whether they want to learn more about your team and your brand or they want to view and order your products/services, your website should have it all. By making your website easy to understand and eye catching for your customers, it will make clients stay on your website for longer.
But how do people find your website?
Through one of two main ways. Either they travel to your website after discovering the brand somewhere else, like social media. Or they find your website through an online search. Which is why something that we focus on when building websites is keywords to up our client’s Search Engine Optimization (SEO).
SEO is a tool that website creators use to ensure that a website will be higher on the list of search results when customers search for something on the internet. Whether they are searching for a product or a brand, SEO is very important when it comes to website building.
So what is the point of a website?
It is a place for your customers to get all the information about your business, but it is also a way for customers to find you. In other words, it could be your first impression and you know as well as us that first impressions count!
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